Platform / Marketing
Email and SMS campaigns, social scheduling, review generation and database reactivation — set up once, running on a schedule, and reporting back which source actually produced the revenue.
We'll look at what you're running now and what's missing. 30 minutes, no obligation.
The newsletter goes out when someone has a quiet afternoon. Which means it goes out in slow months and stops in good ones — exactly backwards.
Money goes into several channels and leads come out somewhere. Without attribution, the honest answer to "which one produced that job" is a guess.
The satisfied ones don't think to leave a review. The unhappy ones always do. Left to chance, your public rating skews worse than your actual work.
Most businesses do one or two well and neglect the rest. Built into one system, each stage feeds the next instead of running as a separate project.
Attract
Showing up where people look for what you do, and staying visible to the ones who aren't ready yet.
Engage
Most businesses sit on hundreds of contacts they never speak to. These are the cheapest leads you'll ever get.
Convert
Traffic that doesn't convert is a cost. These close the gap between interest and a job on the calendar.
Retain
Winning a new customer costs far more than getting another job from someone who already trusts you.
The old joke is that half your advertising budget is wasted and you don't know which half. That's only true when the lead and the invoice live in different systems. Here they don't.
Step 1
Every lead arrives tagged with where it came from — campaign, ad, listing or tracked number.
Step 2
A dedicated number per campaign means a phone call is attributable, not anonymous.
Step 3
The lead moves through the pipeline carrying its source with it, at every stage.
Step 4
When the invoice is paid, the amount attaches back to the source that produced it.
Step 5
Your dashboard shows revenue by source — not clicks, not impressions, actual money.
Why this changes decisions: lead volume by channel is a vanity metric. One source can produce twice the leads and half the revenue because the jobs are smaller or the customers don't stick. Tracking revenue to source is the difference between spending more on what looks busy and spending more on what actually pays.
A review request sent three weeks later gets ignored. Sent an hour after a job goes well, while the customer still feels it, it gets answered. That timing is the whole trick, and automation is what makes it reliable.
Every customer is asked the same way. We don't filter who gets the request based on how they're likely to answer — review platforms prohibit it, and a rating built that way doesn't survive scrutiny.
Usually the fastest money
Every established business has a list of people who enquired once, bought once, or asked for a quote and went quiet. They already know you. Nobody has the hours to work through them.
A reactivation campaign goes back through that list systematically — by text, email, voicemail drop or an outbound AI agent — and surfaces the ones who are ready now. It's the only marketing where the audience is already warm and the cost of reaching them is close to nothing.
It's also the campaign we most often run first, because it produces revenue from contacts you've already paid to acquire, usually before any new marketing has had time to work.
The system is the same either way. The difference is who does the work each month.
We set up the campaigns, templates, sequences and reporting, then train your team and hand over the SOPs. You own it and operate it.
Best ifYou have someone in-house with the time and the inclination to keep it moving.
We produce the content and campaigns each month and send them for your sign-off before anything publishes. You keep editorial control without doing the work.
Best ifYou care what goes out under your name but don't have hours to write it.
Full managed marketing. Content, campaigns, reputation and reporting handled end to end, with a monthly strategy call to steer it.
Best ifYou'd rather buy the outcome than manage the process.
An outbound agent can call through aged leads and unaccepted quotes at a steady pace, log every outcome, and book the interested ones straight into your calendar. It's the same campaign, without needing a person on the phone for weeks.
One-time builds set the system up. Monthly retainers are for the work that has to happen every month — content, campaigns and reputation.
Set up once, then yours to run.
Ongoing work, billed monthly and cancellable at your term.
Where we'd start: for most established businesses, reactivation plus reputation produces returns fastest, because both work on customers you already have. New-audience marketing takes longer to pay back and makes more sense once the existing list is being worked properly.
Bring what you're running now, however scattered. We'll show you what's attributable, what isn't, and which campaign would pay for itself first.
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